It’s Knox County Fair time…and depending on who you are, that phrase may bring different reactions or emotions…but make no mistake about it, the fair is a BIG DEAL in this county. We have nearly 1,300 local kids in 4-H and Junior Fair…so think about the number of families influenced by those kids.

I’ve been asked many times over my almost 20 years in radio why stations make such a big deal of going to the fair.  To me, it’s a no-brainer. It’s the people. 

That’s where your listeners are.  People who listen to your station come to the fair, bring their families, significant others, whatever.  It’s an event for all ages and all walks of life.  Listeners get a chance to put a face with the name, but more importantly, so do we.  You build relationships, personally and professionally.

That’s where potential listeners are.  I guarantee you that there are Knox Countians who still don’t know WNZR exists, and we may find them this next week.  There are new people in this community…we meet them every year.  We want to connect with those people!

Why?  Because our station is built on glorifying God, and a big part of that is letting people know there’s a place they can go and get a message of hope, love and forgiveness.  A place where they can get good, solid programs to deepen their Bible reading and the relationships in their families.  A place where they can be inspired, blessed, challenged and even sometimes convicted. 

Still, some people don’t get it.  Honestly, some only see the fair as hot, dirty, noisy and stinky.  Some folks have even developed what I would call “fair snobbery.”  It’s like they’re lowering themselves to go.  It cramps their style.  My advice to those people…lighten up…and pack some hand sanitizer!  You’re missing out!

We’ll see YOU at the fair!

-Joe